See what homeowners say about us!
See what homeowners say about us!
Guidelines
CAT Exteriors is a premier home exterior contractor delivering energy-efficient upgrades across windows, siding, coating, roofing, HVAC, and patio covers.
Brand Persona: High-end, premium, and professional, without the luxury price tag. Visuals must convey top-tier craftsmanship that remains accessible and affordable.
Full Primary Logo: Reserved for large-format media (signage, vehicle wraps, large banners). Because it contains multi-line subtext, do not use it in small layouts where text becomes unreadable.
Clean Primary Logo: This is our most flexible and forgiving logo reserved for most applications where a logo is needed (website, social media, physical media, digital media).
Icon / Mark Logo: Mandatory for small, constrained, or crowded spaces (letterheads, website headers, mobile displays) as well as all digital avatars/profile pictures.
Readability First: Never scale down the full logo to a size where the secondary text degrades or pixelates.
Primary Color: High-impact placement only (headers, primary navigation elements, key Call-to-Action buttons).
Secondary / Accent Colors: Supporting body text, secondary interface elements, and interactive states (e.g., button hovers, subtle borders).
Header Font: Palatino Linotype
Usage: Main titles, section headings, and featured callouts.
Body Font: Arial
Usage: Body copy, paragraph text, bullet points, sub-captions, and general interface text.
Style: Clean, sharp, and high-resolution imagery showcasing core services such as model homes, exterior walls, siding, roofing, HVAC units, and patio covers.
Graphics & Icons: Custom graphics, icons, and overlays must be sharp and saved with transparent backgrounds (
.png
or
.svg
).
Preferred File Formats: We use multiple file formats.
WebP: Optimized for website and digital use due to file size.
SVG: Reserved for icons and creative elements.
PNG: Standard image file type for general-purpose use.
Standard Image Dimensions:
Landscape / Banners:
1920 x 1080 px
(or standard
1080 x 1920 px
vertical equivalent)
Square / Assets:
512 x 512 px
or
300 x 300 px
Icons & UI: Smaller proportional dimensions with transparency preserved.
Colors
#dc6726
Primary
#0e1940
Secondary
#6875a0
Accent
#1d2239
Text
#000000
Black
#ffffff
White
#efefef
Off-White
#929495
Orange
Fonts
Used for headings, titles, and other bold areas.
Used for general plain text, copy and legal content, where high readability and compliance are required.
Archived
Below are old assets we no longer use.
